How to Pick the Right Services to Offer as a Virtual Assistant (Plus 20 Ideas to Get You Started)
- Tara McKelvey
- May 7
- 3 min read
When you're starting out as a Virtual Assistant, one of the first big questions is: What services should I offer?
It’s tempting to want to do everything, I get it and still struggle with sticking to our domain. But the secret to actually growing your business is getting really clear on what you offer and who you offer it to. And guess what? That makes it way easier for people to hire you.
So let’s break it down, step by step!
Start with What You’re Good At
I’m allll for dreaming big, but let’s start with what you already know you’re good at. Are you super organized? Can you make graphics in Canva with your eyes closed? Are you low-key obsessed with creating systems?
Write it all down. Seriously. Make a big list.
And if you’re not sure, think about what people always ask you for help with. Those random things you do for friends and family without even thinking about it? Yep, those skills can make you money.
Next Up: What Do You Actually Enjoy?
Here’s the thing: you didn’t start your business to be stuck doing stuff you hate, right? So let’s make sure you actually enjoy the services you’re offering.
Look back at your list and circle the things that light you up. If managing someone’s calendar makes you want to scream, cross it off. If you could repurpose content all day long, highlight it.
This is your business, so let’s build it around things you don’t dread doing.
Now, Let’s Talk About What’s in Demand
If you’ve got a list of what you’re good at and what you enjoy, now it’s time to match that up with what people are actually looking for. Because the sweet spot? It’s where your skills and market demand overlap.
Here are 20 high-demand services that Virtual Assistants are absolutely crushing it with right now:
1. Social Media Facilitation
Create, schedule, and engage with followers.
2. Content Repurposing
Turn one piece of content into five. Blog posts, Instagram graphics, emails... the works.
3. Email Marketing
Manage lists, build campaigns, track opens and clicks.
4. Calendar Management
Keep your client’s schedule on point, handle appointments, and reduce the back-and-forth.
5. Travel Planning
Research, book, and organize travel plans.
6. Graphic Design
Create social media graphics, email headers, and branded visuals.
7. Podcast Management
Edit, upload, create show notes, and manage guest communication.
8. Data Entry
Keep spreadsheets organized and up to date.
9. Client Onboarding
Make your client look like a pro with smooth onboarding experiences.
10. CRM Management
Keep client info organized and easy to access.
11. Website Maintenance
Update plugins, optimize for speed, and make sure everything runs smoothly.
12. Blogging & Copywriting
Write engaging blogs, newsletters, and website copy.
13. Bookkeeping
Handle invoicing, track expenses, and keep the numbers in check.
14. Digital File Organization
Get that Google Drive or Dropbox looking clean and easy to navigate.
15. Pinterest Management
Design pins, schedule them out, and drive traffic back to your client’s site.
16. Community Management
Engage with members in Facebook groups or online communities.
17. Event Coordination
Help plan virtual events, webinars, or live workshops.
18. Lead Generation
Find potential clients, build lists, and set up outreach.
19. Tech Support
Help clients with software setup and troubleshooting.
20. Proofreading & Editing
Make sure content is clean, polished, and ready to publish.
Pick a Few and Test It Out
Here’s the best part: you don’t have to get it perfect right away. Start with a few services that match what you’re good at, what you enjoy, and what’s in demand. Offer them for a few months, see what sticks, and adjust as you go.
Want Some Help Mapping It Out?
If you’re feeling like you want a real plan for this (not just scribbles in a notebook), my Build Your VA Biz in 4 Weeks Bundle is literally made for this. I walk you step by step through setting up your VA business the right way, picking your services, and getting your first clients.
You’ll get:
Weekly action items and checklists
Discount codes and recommended tools
Email templates and DM scripts
Caption ideas and portfolio templates
Starting your VA business doesn’t have to be complicated. Let’s keep it simple and get you rolling.
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