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How Having FUN with My Content Attracted My Dream Clients (No, Seriously)

Writer: Tara McKelveyTara McKelvey


For way too long, I treated Instagram like a never-ending job application.


Every post felt like it needed to be perfect. Polished graphics. Clever captions. A whole lot of “look how professional I am!” vibes.


And sure, that worked… kinda.


But I wasn’t really connecting with people I loved working with.


And then? I decided to let loose.


One day, I literally thought,

“What if I just posted like I talk to my best friend?”

No overthinking. No endless drafts. Just me — personality, quirks, random dog cameos and all.


Andddd you guessed it! That’s when everything changed.


Here’s What Happened When I Started Having FUN with My Content:


1️⃣ I gave my audience personality privileges.


I stopped hiding behind basic “I’m a VA” graphics and started hitting “post” on:

➤ Trend videos that made me laugh.

➤ Behind-the-scenes of my work days (the good, the bad, and the chaos).

➤ Honest moments that weren’t always picture-perfect.


I let people see all of it.


And suddenly my DMs were full of people saying:

“OMG I feel like we’d be best friends.”

“I’ve never related to someone’s posts so much.”


Dream clients? FOUND.


2️⃣ I stopped playing small.


I stopped trying to “blend in” with what everyone else was posting. Instead, I leaned all the way into my style, my voice, my vibe.


Because guess what?


The people who vibe with you? Want the real YOU. Not some templated version of a business owner who never blinks and only posts about productivity hacks.


3️⃣ I felt excited to create again.


When you stop over-curating, creating becomes FUN.Posting stopped feeling like a chore and started feeling like freedom.


I wasn’t forcing myself to create content to “check the box” - I was actually looking forward to it.


And that energy? It’s magnetic.


People can FEEL it.


Want to Attract Your Dream Clients? Here’s the Secret:


→ Stop trying to be someone you're not.

→ Post like you're talking to your people.

→ Make content creation fun.


Seriously — the right clients are waiting to see the real you.


YOUR TURN:


Hit me up on Instagram and tell me —What would you post if you weren’t overthinking it?


And if you're ready to build a business that feels like you, attracts your dream clients, and doesn’t drain the life out of you…


 
 
 

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