top of page

Behind Every Empowered CEO Is a Team That Has Her Back

Hi, I’m Tara, founder of It’s Virtually Tara, LLC — a Dallas-based content creation and virtual support agency built to help women-owned businesses show up online with clarity, consistency, and confidence.

What started as a virtual assistant business has evolved into a multi-service creative agency, offering premium iPhone content creation, social media systems, automation support, and behind-the-scenes event coverage for brands, coaches, and creatives across Dallas–Fort Worth and beyond.

My Background

My career has always lived at the intersection of strategy, systems, and storytelling. In college, I worked for a startup where I was deeply involved in marketing, customer development, and brand growth — experiences that shaped how I approach content and business today.

After graduation, I served as an Executive Assistant to the CEO of a growing engineering firm in Dallas, where I supported operations across two expanding companies. My role evolved quickly, touching everything from project management and client communication to social media support, invoicing, and process optimization. I also worked as an environmental project manager, coordinating site visits, reports, and client deliverables, sharpening my ability to manage details while keeping the big picture in focus.

Building IVT Today

Since launching It’s Virtually Tara, I’ve worked with 40+ women-owned businesses, supporting them through content creation, community management, social media workflows, and operational systems. Over time, clients began asking for more: more content, more visibility, more behind-the-scenes coverage.

That led to the expansion of the brand into:

  • IVT Creative — premium iPhone content creation, social media strategy, and automation

  • IVT Weddings & Events — behind-the-scenes wedding, event, and brand coverage

  • IVT Assistance — ongoing virtual engagement and support

Today, It’s Virtually Tara operates as a boutique agency, serving women coaches, creators, and online service providers who want high-quality content without the overwhelm.

Our Philosophy

We believe showing up online shouldn’t feel chaotic or time-consuming. Our work blends creative execution with strategic systems, so your content looks elevated, your brand feels aligned, and your presence works for you, not the other way around.

Whether we’re capturing behind-the-scenes moments at an event, filming short-form video in Dallas, or building systems that support your growth, our goal is simple:

Make showing up online easier, more intentional, and more impactful.

IVT Creative capturing premium iPhone video content during a brand shoot
Lifestyle photo of Tara McKelvey's, CEO of IVT Creative, dog employees
Tara McKelvey, founder of Its Virtually Tara, pictured with her family.
Behind-the-scenes photo of Tara McKelvey, founder of a Dallas-based content agency, with family.

Your behind-the-scenes bestie & founder of It’s Virtually Tara

The Dream Team Behind the Screens

We’re a boutique team of experts who specialize in supporting women-led businesses with heart, strategy, and serious execution. Each team member brings a unique skill set—but we all share one thing in common: we care deeply about the businesses we support.

We’re not a faceless agency. When you work with us, you get real people who really care.

Each member of the IVT team is handpicked not just for their skill set—but for their attitude, communication style, and commitment to helping women scale with ease.

We bring expertise in:

 

  • Social media management

  • Admin and client support

  • Tech + systems 

  • Launch support + content implementation

But more than that? We bring heart, loyalty, and initiative.
We don’t wait for direction—we anticipate what needs to be done and do it.

bottom of page